Pannysylvania Magazine

LOS ANGELES, Calif. – September 2, 2026 – Lesstopy, the Korean sensitive-skin skincare brand from Custics, made its first offline consumer activation in the United States at Fashion Mamas’ #CoolFamFest at One Colorado in Old Pasadena.

The family-focused festival brought together LA-area parents and children for shopping, activities, and curated brand experiences. Lesstopy participated with a sampling booth where families could experience its COSMOS Organic Moisturizing Cream in person.

The moisturizing cream is designed for dry and sensitive skin for babies through adults. It is certified under the Ecocert COSMOS standard and contains 23% certified organic ingredients. The product has also been clinically tested across more than 10 skin types and is part of Lesstopy’s broader ATO Cream line, which uses a patented Lycopus Lucidus leaf extract.

During the event, Lesstopy distributed gift bags containing full-size and sample products, along with product information and a QR code directing attendees to the brand’s online shop. Fashion Mamas’ official account also reposted footage from the Lesstopy booth during the event.

The activation gave Lesstopy an opportunity to introduce the brand directly to U.S. consumers as it begins expanding its presence in the American market.

“LA moms are exactly the community we wanted to introduce Lesstopy to first — they’re thoughtful about what touches their kids’ skin, and they ask good questions. Cool Fam Fest gave us a chance to put the COSMOS Organic cream directly in people’s hands and hear their reactions in real time. Seeing families interested in trying the products showed us the value of connecting with this community in person,” said a Lesstopy representative.

Lesstopy’s participation marks its first offline consumer activation in the United States following its expansion into Southeast Asia, including HSA registration in Singapore. The brand is also established in South Korea, where its products are available through 11 major department stores, including Shinsegae and Lotte.

The company plans to continue developing its U.S. presence through community partnerships in the coming months, including an upcoming multi-chapter sampling program with Mom Walk Co. across 25 mother communities in the Los Angeles area.

ABOUT LESSTOPY

Lesstopy is a Korean skincare brand by Custics, developed through anatomical skin research and formulated with a patented Lycopus Lucidus leaf extract for sensitive and dry skin. Its COSMOS Organic Moisturizing Cream is Ecocert-certified and clinically tested for babies through adults. The brand is available in 11 major department stores across South Korea and is expanding into Southeast Asia and the United States. Learn more at lesstopy.global and @lesstopy_global on Instagram.

ABOUT FASHION MAMAS

Founded in 2014 by Natalie Alcala, Fashion Mamas is a members-only community for mothers in creative industries. Its annual Cool Fam Fest brings together LA families for music, curated brand experiences, shopping, and family-friendly programming. Learn more at fashionmamas.com and @fashionmamas on Instagram.

Media Contact
Company Name: Lesstopy
Contact Person: Media Relations
Email: Send Email
Country: United States
Website: https://lesstopy.global/