{"id":619844,"date":"2026-10-22T14:00:31","date_gmt":"2026-10-22T14:00:31","guid":{"rendered":"https:\/\/www.olympiajournal.com\/news\/story\/619844\/she-converts-studies-8107-meta-ads-to-answer-is-ugc-still-worth-it-and-finds-70-of-longrunning-ads-are-video.html"},"modified":"2026-10-22T14:00:31","modified_gmt":"2026-10-22T14:00:31","slug":"she-converts-studies-8107-meta-ads-to-answer-is-ugc-still-worth-it-and-finds-70-of-longrunning-ads-are-video","status":"publish","type":"post","link":"https:\/\/www.pennsylvania-magazine.com\/news\/story\/619844\/she-converts-studies-8107-meta-ads-to-answer-is-ugc-still-worth-it-and-finds-70-of-longrunning-ads-are-video.html","title":{"rendered":"She Converts Studies 8,107 Meta Ads to Answer \u201cIs UGC Still Worth It?\u201d and Finds 70% of Long-Running Ads Are Video"},"content":{"rendered":"<div style=\"float:right;width:250px;padding:8px 10px 10px 10px\">\n<div><a rel=\"nofollow noopener\" href=\"https:\/\/www.abnewswire.com\/upload\/2026\/10\/1792687521.jpg\" style=\"border:none !important\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29\" title=\"She Converts Studies 8,107 Meta Ads to Answer &ldquo;Is UGC Still Worth It?&rdquo; and Finds 70% of Long-Running Ads Are Video\" src=\"https:\/\/www.abnewswire.com\/upload\/2026\/10\/1792687521.jpg\" alt=\"She Converts Studies 8,107 Meta Ads to Answer &ldquo;Is UGC Still Worth It?&rdquo; and Finds 70% of Long-Running Ads Are Video\" width=\"225\" height=\"126\" style=\"padding:0px 0px 10px 10px;border:0 solid !important\" \/><\/a><\/div>\n<div class=\"quotes\">\n<div>Chart from She Converts\u2019 October 2026 Meta Ad Library study showing the share of video ads still running 90 days after launch, by type of opening hook. Education and FAQ-style openers lasted longest (94%), followed by offer-led (83%) and personal-story openers (80%). Ads with no spoken hook did worst (22%).<\/div>\n<\/div>\n<\/div>\n<div style=\"font-style:italic;padding:8px 0px\">UGC ad agency She Converts finds that ads opening with a FAQ-style question lasted longest, and that coaching and local-service brands are nearly 3\u00d7 as likely as ecommerce brands to keep a video ad running past 90 days.<\/div>\n<p style=\"text-align: justify\"><strong>UNITED STATES &#8211; October 22, 2026 &#8211;<\/strong> She Converts, a UGC ad agency that produces creator-style video ads for Meta and TikTok, today released a study of 8,107 ads from 120 advertisers in the Meta Ad Library, built to answer a question brands keep asking: is UGC still worth it in 2026?<\/p>\n<p style=\"text-align: justify\">The short answer from the data is yes, for video that talks to the buyer. Most published ad-longevity studies look only at ecommerce brands. In this one, 60% of the advertisers come from outside ecommerce: coaching and info products, local and home services, apps and SaaS, and finance.<\/p>\n<p style=\"text-align: justify\">Key findings:<\/p>\n<ul style=\"text-align: justify\">\n<li>70% of ads still running after 90+ days are video. Outside ecommerce the figure rises to 77%.<\/li>\n<li>46% of long-running video ads feature a person talking to camera. That&rsquo;s out of 142 creatives that had run 90 days or more.<\/li>\n<li>FAQ-style openers lasted longest. 94% of ads that opened by answering a common question were still running at 90 days, followed by offer- or price-led openers (83%) and personal-story openers (80%).<\/li>\n<li>Talking-to-camera ads start strongest but fade. Up to 89% reach 30 days, but only about half of selfie-style ads reach 180 days. Brands that rely on one hero ad run out of creative.<\/li>\n<li>Ecommerce rotates creative fastest. Only 18% of ecommerce brands&rsquo; active video ads were 90+ days old, compared with 55% for coaching and info brands and 51% for local services.<\/li>\n<li>Long-running ads run a little longer. The median length was 38 seconds for ads running 90+ days, against 33 seconds for ads under 30 days.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&ldquo;Brands ask us whether UGC is still worth it, and they ask what it costs,&rdquo; said Drew Dowd, COO and Head of Delivery at She Converts. &ldquo;The data says the format works, but no single ad lasts forever. The brands that win keep testing new hooks and new variations every few weeks. That&rsquo;s why we build ads in batches rather than one at a time.&rdquo;<\/p>\n<p style=\"text-align: justify\">She Converts delivers 20 UGC ad variations in 7 days, starting at $3,000 with no retainer, for brands running ads on Meta and TikTok. The company works with ecommerce, coaching, local-service, SaaS and finance brands across the United States.<\/p>\n<p style=\"text-align: justify\">The full study, including methodology, survival rates at 30, 60, 90 and 180 days, and a free downloadable dataset of 365 classified ads, is available at <a rel=\"nofollow noopener\" href=\"https:\/\/sheconverts.com\/best-ugc-ads\" target=\"_blank\">https:\/\/sheconverts.com\/best-ugc-ads<\/a>.<\/p>\n<p style=\"text-align: justify\"><strong>Methodology:<\/strong><\/p>\n<p style=\"text-align: justify\">Data was collected from the Meta Ad Library (US delivery) on October 20, 2026. The sample covers 120 advertisers and 8,107 ads: 4,973 active ads plus 3,134 ads from launch cohorts that include stopped ads. 365 distinct video creatives were hand-classified by format and opening hook.<\/p>\n<p style=\"text-align: justify\">Full method: <a rel=\"nofollow noopener\" href=\"https:\/\/sheconverts.com\/ugc-ad-study-data\" target=\"_blank\">https:\/\/sheconverts.com\/ugc-ad-study-data<\/a><\/p>\n<p style=\"text-align: justify\"><strong>About She Converts<\/strong><\/p>\n<p style=\"text-align: justify\">She Converts is a UGC ad agency that produces creator-style video ads for brands advertising on Meta and TikTok. Clients receive 20 ad variations in 7 days, built to test hooks and angles quickly, and run them from their own ad accounts. Learn more at <a rel=\"nofollow noopener\" href=\"https:\/\/sheconverts.com\" target=\"_blank\">https:\/\/sheconverts.com<\/a>.<\/p>\n<p class=\"caps\"><span style='font-size:18px !important'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.abnewswire.com\/companyname\/sheconverts.com_197263.html\">She Converts<\/a><br \/><strong>Contact Person:<\/strong> Drew Dowd<br \/><strong>Email:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.abnewswire.com\/email_contact_us.php?pr=she-converts-studies-8107-meta-ads-to-answer-is-ugc-still-worth-it-and-finds-70-of-longrunning-ads-are-video\">Send Email<\/a><br \/><strong>Country:<\/strong> United States<br \/><strong>Website:<\/strong> <a rel=\"nofollow noopener\" href=\"http:\/\/sheconverts.com\" target=\"_blank\">sheconverts.com<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=she-converts-studies-8107-meta-ads-to-answer-is-ugc-still-worth-it-and-finds-70-of-longrunning-ads-are-video\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chart from She Converts\u2019 October 2026 Meta Ad Library study showing the share of video ads still running 90 days after launch, by type of opening hook. Education and FAQ-style<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/posts\/619844"}],"collection":[{"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/comments?post=619844"}],"version-history":[{"count":0,"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/posts\/619844\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/media?parent=619844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/categories?post=619844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pennsylvania-magazine.com\/news\/wp-json\/wp\/v2\/tags?post=619844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}