{"id":611752,"date":"2026-09-03T11:03:32","date_gmt":"2026-09-03T11:03:32","guid":{"rendered":"https:\/\/www.olympiajournal.com\/news\/story\/611752\/paramount-cruises-reveals-five-booking-trends-shaping-cruise-holidays-in-2027-and-2028.html"},"modified":"2026-09-03T11:03:32","modified_gmt":"2026-09-03T11:03:32","slug":"paramount-cruises-reveals-five-booking-trends-shaping-cruise-holidays-in-2027-and-2028","status":"publish","type":"post","link":"https:\/\/www.pennsylvania-magazine.com\/news\/story\/611752\/paramount-cruises-reveals-five-booking-trends-shaping-cruise-holidays-in-2027-and-2028.html","title":{"rendered":"Paramount Cruises reveals five booking trends shaping cruise holidays in 2027 and 2028"},"content":{"rendered":"
\"Paramount<\/a><\/div>\n

London, United Kingdom – September 03, 2026 – <\/strong>Paramount Cruises has revealed five emerging trends set to influence cruise holidays in 2027 and 2028 after analysing customer bookings made throughout June, July and August 2026.<\/p>\n

The analysis shows a significant shift towards customers planning further ahead. Across the three-month period, 68% of bookings were for cruises departing in 2027 or 2028, with the trend strengthening considerably as the summer progressed. In June, 55% of bookings were for 2027 or 2028 departures. By August, that figure had risen to 79%.<\/p>\n

Demand is also beginning to build for 2028 itself. Around 18% of all bookings made during the three-month period were already for 2028 departures, with those customers typically booking almost 20 months before they are due to travel.<\/p>\n

“What struck me most wasn’t one particular ship or destination, but just how comfortable customers have become planning major holidays well beyond next year,” said Marco Macchieraldo, Head of Product at Paramount Cruises.<\/p>\n

“We often talk about booking early in terms of price, but increasingly it is also about choice. Customers want a particular itinerary, cabin or departure date and, when something genuinely different goes on sale, we’re seeing them prepared to commit much earlier.”<\/p>\n

Northern Europe attracts immediate 2028 demand<\/strong><\/p>\n

New cruise programmes are already influencing where customers are booking.<\/p>\n

Virgin Voyages’ first season sailing from Amsterdam in summer 2028 produced one of the clearest examples. After going on sale in August, the new Valiant Lady programme accounted for 19% of Paramount Cruises’ August bookings for 2028 travel.<\/p>\n

Celebrity Cruises’ decision to deploy Celebrity Beyond from Southampton<\/a> in 2028 is another development Paramount Cruises expects to generate interest among UK customers.<\/p>\n

“Virgin sailing from Amsterdam is one of the 2028 programmes I’d personally love to experience,” added Macchieraldo. “The slight problem for me is that I have a one-year-old daughter and Virgin is adults-only, so Celebrity Beyond from Southampton is probably the more realistic family option for us.”<\/p>\n

Japan maintains its momentum<\/strong><\/p>\n

Japan cruises<\/a> continue to feature strongly in forward bookings. Cruises departing from Tokyo and Yokohama accounted for around 5% of all bookings during the period, with demand appearing consistently across June, July and August rather than being driven by a single promotion.<\/p>\n

The way customers are booking Japan is equally notable. More than 91% of Paramount Cruises’ 2027 and 2028 Japan bookings include hotel accommodation, reflecting growing demand for holidays which combine a cruise with additional time on land.<\/p>\n

“Japan is the destination I keep wondering whether it can possibly maintain the momentum we’ve seen over the last few years, and so far it continues to surprise me,” said Macchieraldo.<\/p>\n

South America becomes part of a bigger adventure<\/strong><\/p>\n

South America represents a smaller share of overall bookings but displays one of the clearest cruise-and-stay trends. More than 92% of the South America departures identified in the three-month analysis included hotel accommodation as part of the wider holiday.<\/p>\n

Paramount Cruises continues to see demand for its Antarctica cruise & stay packages<\/a> alongside combinations incorporating Peru, Machu Picchu, Cusco and the Sacred Valley, allowing customers to turn a long-haul cruise into a more extensive South American itinerary.<\/p>\n

Cruise-and-stay demand continues to grow<\/strong><\/p>\n

The wider shift towards combining cruises with land-based experiences is one of the strongest findings in the analysis.<\/p>\n

Almost 45% of all bookings made between June and August included a hotel component. That proportion rises considerably for customers planning further ahead, with 56% of 2027 bookings including accommodation and 71% of bookings for 2028.<\/p>\n

Destinations showing particularly strong cruise-and-stay behaviour include Japan, South America, Vancouver and New Orleans. Customers are combining Vancouver cruises with the Canadian Rockies, while cruises from New Orleans<\/a> are frequently packaged with stays in Memphis and Nashville.<\/p>\n

Macchieraldo added: “The cruise is increasingly becoming the centrepiece of the holiday rather than the entire trip. If somebody is travelling thousands of miles to join a ship, there is often an opportunity to experience much more of the destination while they’re there.<\/p>\n

“That is probably the trend I find most exciting because it allows us to create holidays that go well beyond simply getting somebody onto a cruise ship.”<\/p>\n

The full analysis, 5 Cruise Trends I’m Watching for 2027 and 2028<\/strong>, is available at:<\/p>\n

https:\/\/www.paramountcruises.com\/blog\/5-cruise-trends-for-2027-and-2028\/<\/a><\/p>\n

Methodology<\/strong><\/p>\n

The analysis is based on Paramount Cruises bookings made between 1 June and 31 August 2026. The findings reflect Paramount Cruises customers, the products available through the company and areas in which it has developed specialist cruise-and-stay programmes. Certain destinations, including New Orleans, are influenced by established multi-centre packages. The findings should therefore be viewed as an insight into Paramount Cruises customer booking behaviour rather than the wider UK cruise market as a whole.<\/p>\n

About Paramount Cruises<\/strong><\/p>\n

Paramount Cruises is an independent, award-winning cruise specialist based in London and a trading division of Moresand Limited. Part of the Moresand Group, established in 1987, the company specialises in cruise-only, fly-cruise and tailor-made cruise-and-stay holidays combining cruises with flights, hotels, transfers, rail journeys and land touring. Paramount Cruises has helped more than 20,000 customers travel on cruise holidays around the world and works with leading ocean, river and expedition cruise lines. Its aim is to combine expert cruise knowledge with personal service to make planning complete cruise holidays as straightforward and enjoyable as possible.<\/p>\n

Media Contact<\/span>
Company Name:<\/strong> Paramount Cruises<\/a>
Contact Person:<\/strong> Jessica Hartley
Email:<\/strong> Send Email<\/a>
Phone:<\/strong> 02079470270
Address:<\/strong>12 Stephen Mews
City:<\/strong> London
Country:<\/strong> United Kingdom
Website:<\/strong> www.paramountcruises.com<\/a><\/p>\n

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