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We’ve had customers asking for this capability since the day we added a social media scheduler to our suite of marketing tools. Audio is half the reason Reels work—it’s how small businesses tap into what people are already watching and hearing. But ‘go finish the post in another app’ breaks the whole point of planning and doing your marketing in one place. Now Enji users can plan a Reel, write the caption, add the audio, and schedule it—start to finish in Enji.” — Tayler Cusick Hollman, CM

SAN DIEGO, Calif. – July 23, 2026 – Enji, the marketing project management software built for solopreneurs and small business owners who do their own marketing, announced that its social media scheduler now supports adding Instagram audio to scheduled Reels, a capability most third-party schedulers still don’t offer.

Until recently, adding audio to a Reel meant abandoning your scheduling tool entirely — business owners had to publish through Instagram’s app to get trending audio. That changed in May 2026, when Meta updated its API to open part of Instagram’s audio library to third-party platforms. Enji built on the update immediately: users can now search the available library, preview tracks, add music or original creator audio to any planned Reel, and schedule it to publish without ever leaving the workspace where their marketing plan lives.

“We’ve had customers asking for this capability since the day we added a social media scheduler to our suite of marketing tools. Audio is half the reason Reels work—it’s how small businesses tap into what people are already watching and hearing. But ‘go finish the post in another app’ breaks the whole point of planning and doing your marketing in one place. Now Enji users can plan a Reel, write the caption, add the audio, and schedule it—start to finish in Enji.” — Tayler Cusick Hollman, Co-Founder & CMO

How it works: Inside Enji’s social media scheduler, users upload a Reel to their marketing calendar, choose “Add Audio,” and search the Instagram audio library. They can preview any track before selecting it and balance the added audio against the video’s original sound. Lastly, a user can preview the final mix before the Reel is scheduled. The library includes music and original audio that Meta makes accessible to business accounts through its API. The audio integration joins Enji’s visual grid planning and other Instagram-specific capabilities, making Enji one of the most complete Instagram scheduling experiences available for small businesses.

The feature reflects Enji’s larger approach: social media scheduling as one connected step in a full marketing workflow, not a standalone tool. Enji builds a custom marketing strategy for you, turns it into a plan with tasks on a marketing calendar, helps create content with an AI copywriter trained on the user’s brand voice, schedules it across Instagram, Facebook, Threads, TikTok, LinkedIn, Pinterest, and YouTube Shorts, and tracks results and insights in a KPI dashboard.

“Meta opened the door with their May API update, and we pushed the integration as far as their platform allows. Between native audio, visual grid planning, and our other Instagram-specific tools, we think Enji is now the best place for a solopreneur or small business to schedule Instagram. And unlike a standalone scheduler, it’s connected to an actual marketing plan.” — Brett Hollman, Co-Founder & CEO

Instagram audio for Reels is available now to Enji members. Enji is $29/month or $289/year, flat rate with every feature and tool included. Learn more about Enji’s social media scheduler, watch the video walkthrough for Instagram Audio, or see the announcement on Instagram.

About Enji

Enji is marketing project management software for small business owners and solopreneurs who do their own marketing but aren’t marketing experts. Unlike generic project management tools that organize marketing tasks and leave you to execute in five other tools, Enji is the only platform that brings strategy, content drafting and repurposing, social media scheduling, and analytics into the same workspace where the plan lives. The AI builds a custom marketing strategy in five minutes, breaks it into a marketing plan with a task calendar, and gives you the tools to produce, schedule, and measure the work — all in one place. With planning, content creation, and a full scheduler for Instagram, Facebook, Threads, TikTok, LinkedIn, Pinterest, and YouTube Shorts built into the platform itself, Enji has become a social media scheduling home for solopreneurs, small business owners, and the small agencies that serve them.

Media Contact
Company Name: Enji
Contact Person: Tayler Cusick Hollman
Email: Send Email
Phone: 760-209-5360
Country: United States
Website: https://www.enji.co