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Lure Creative Reflects on Their 2017 10-Year Milestone Rebrand

Lure Creative Reflects on Their 2017 10-Year Milestone Rebrand

Overland Park, KS – In February of 2017, Lure Creative (Formerly MarketingXchange) celebrated its 10 year anniversary by literally changing everything that made them successful. “Why”, you ask? According to Inc.com, only 4% of businesses survive past the 10-year milestone. That statistic goes even lower in the digital marketing industry. Now coming up on a year after rebranding, Lure Creative is growing faster than ever, and has homed in on successful marketing tactics for 2018 and beyond.

No other industry moves faster than online advertising. Think about it. Social Media changes daily, search engines; software, devices like phones, tablets, web browsers and how people use the Internet and websites change daily. Just to give you an idea of how much change happens in a decade, here is a list of breakthrough companies and inventions that also got their start way back in 2007…

• Apple announces the iPhone with iOS
• Amazon.com releases the first Kindle
• Adobe Photoshop CS3 (10.0) is released
• Microsoft Windows Vista and Office 2007
• Intel releases the Core 2 Duo Processor
• Google releases Android

So as you can imagine, keeping up with web design trends, technology advancements, and software improvements is no easy chore. But Lure Creative’s clients have come to expect it. With over 200 web customers locally and nationally, this digital marketing agency is poised to beat all the percentages. Adapting to change, learning, and evolving are all part of the culture at Lure Creative.

In order to keep up with change, Ryan Parshall, Lure’s founder, morphed Lure into a process- driven company, recording and improving processes daily as technology changes. It’s a real-time strategy that keeps his current and future staff pushing forward, leading in local and national search and fresh web design.

Even the way in which Lure employees work is different. Work-from-home Wednesdays help get tasks done without office interruptions, clients are an integral part of their own marketing teams, and no one gets a job with Lure without being inbound marketing certified. Inbound marketing is the methodology in which the Kansas City digital agency performs all web design, website development, SEO, PPC, marketing campaigns, and yes, even branding.

“When you stop and realize that nothing is the same as when your company started, it commands you to put your brand in check. People change, clients change, services change and your company’s personality is completely different.” Parshall explained. This is why MarketingXchange used the 10-year milestone to rebrand itself as Lure creative, one of Kansas City’s most original web design and digital marketing agencies. The entire staff of web designers, developers, social media specialists, SEO specialists and marketing consultants spent three months reinventing themselves and becoming the new Lure Creative. The new brand gives prospects and customers a better representation of their creative and unique culture.

Lure Creative is now known as a full-service Kansas City inbound marketing and web development agency in Overland Park, KS. Their team is 100% Inbound and HubSpot Certified. Lure Creative is also well-renowned as a locally based HubSpot Gold Partner in Kansas City and offers proven formulas for Kansas City website design and development success (more information at https://www.lurecreative.com/web-design/) and lead generation services for the following industries: HVAC, lawn care, healthcare, manufacturing, transportation, software/IT, electricians, plumbers, security, and more.




Media Contact
Company Name: Lure Creative, Inc.
Contact Person: Gabe Jordan
Email: [email protected]
Phone: (913) 649-4040
Address:6400 W 110th St Suite 206
City: Overland Park
State: Kansas
Country: United States
Website: www.lurecreative.com/