Pannysylvania Magazine

Be Your Own Desire (BYOD) to Celebrate its 1st Anniversary with Exciting New Makeup

Be Your Own Desire (BYOD) to Celebrate its 1st Anniversary with Exciting New Makeup

June 14
16:58 2021
Along with the birthday of its CEO Shanda Renee, online cosmetics store BYOD will be celebrating its one-year anniversary on July 31 with new makeup releases.

People have been conditioned to think that those who always wear makeup are insecure – hiding their flaws and not loving their ‘true’ bare-faced selves. And the sad reality is, many women, in particular, have been shamed for wearing ‘too much makeup.’ Although it is true that makeup enhances one’s appearance, makeup is so much more than that. It is considered by many – both men and women alike – as an art form (and an extremely empowering one, that is).

It is actually pretty simple: when a person looks good, he or she feels good, too. Getting dolled up with makeup has the power to boost one’s self-esteem and make a person confident about oneself. In fact, makeup is a tool that helps people express themselves better, much like how paint is to painters – and this is what online makeup brand Be Your Own Desire (BYOD) aims to provide through their own line of cosmetic products.

As a woman with a passion to help others believe in who they are, Shanda Renee decided to launch her very own makeup brand, BYOD, a year ago. She started her own cosmetic line not only because of her love for makeup but also because it unleashes one’s inner self – unapologetically but respectfully, all while looking beautiful. Through BYOD cosmetics, Shanda promotes self-love, self-expression, and staying true to oneself.

And to celebrate the first year of being one’s own desire, as well as CEO Shanda Renee’s birthday, BYOD will be expanding its range, releasing more foundation shades, lipsticks, lip glosses, eyeshadows, and many more on July 31st to cater to more people with varying makeup needs and preferences.

Currently, BYOD’s cosmetic line includes 14 high quality makeup products that are essential to complete and slay a full face of makeup look. From face products with a wide range of shades, such as foundations, concealers, and contour and highlight palettes, to lip and eye products of different types and colors, BYOD has it all covered. With the help of BYOD makeup products, “be your own desire, the lure is inevitable,” says CEO Shanda Renee.

BYOD is made available internationally, which means more people can experience the power of makeup regardless of where they are in the world.

Stay tuned for the launch of the new anniversary additions to the BYOD cosmetic line on July 31st by visiting and ordering through their website. More information about BYOD’s makeup products can also be found at

About Be Your Own Desire

Be Your Own Desire or BYOD is an online cosmetics store that seeks to empower people to love and embrace their true selves through the art of makeup. BYOD currently offers a variety of makeup products, such as foundations, concealers, contour and highlight palettes, eyeshadow palettes, eyebrow pencils, liquid lipsticks, and lip glosses.

Media Contact
Company Name: BYOD Be Your Own Desire
Contact Person: ShandaRenee
Email: Send Email
Phone: 1-682-252-5503
Country: United States